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As someone who used to work for Apple—they source all the photos they use in their promotional materials from photos actual employees have taken.
by lanewinfield 12y ago
As someone who used to work for Apple—they source all the photos they use in their promotional materials from photos actual employees have taken.
- jreed91 12y agoInteresting. I've always found apple's promotional images to be a bit more casual and not so overly photoshopped.
- untilHellbanned 12y agoI guess my question was whether it might be better to use more authentic imagery (whatever that means) and not just images of pristine young white people doing white people things. I'm genuinely curious about the branding here and not trying to be sensational.
- prawn 12y agoQuality photos are aspirational. No one will want to see someone's poorly composed and boring photos in promotional material. And 'white people'? The hero couple in Utah look black and latino to me. If anything, Apple's marketing is generally as interracial as typical office stock photography.