4 ms·
I'm sorry if I misunderstood this article.. but they took their $70k of profit and donated it to wikimedia, then took all profit from the 'gift' idea and bought
by sekasi 12y ago
I'm sorry if I misunderstood this article.. but they took their $70k of profit and donated it to wikimedia, then took all profit from the 'gift' idea and bought an island.
So these dudes essentially give away the vast majority of their profit yeah? What am I missing? Don't get me wrong, it's incredible.. but at the end of the day, very few forms of altruism exists and I feel like I'm overlooking some part of the equation. Where's the sinister ending? :)
- jordan0day 12y ago> but at the end of the day, very few forms of altruism exists [citation needed]
- metavida 12y agoI'd say nearly every move the CAH folks make is some form of nontraditional marketing. Sure, buying an island may seem like just throwing away profit, but the amount of buzz and fan loyalty generated by that sort of stunt is a big part of what keeps their brand relevant & growing.
- batiudrami 12y agoYou could argue that their entire holiday promotion is really an exercise in marketing, and that they've already written off any profit from it as part of their marketing budget. Their business is selling the boxed card game, rather than gimmicky promotions.
- InclinedPlane 12y agoPrecisely. Their "brand" is being counter-cultural and edgy, so these antics just help support that and keep them relevant.
- bhaumik 12y ago$70k is a very small percentage of their revenue - that's only from their holiday promotion. This 2013 article (roughly) estimates $12m in revenue: http://voices.suntimes.com/business-2/grid/cards-against-humanity-game-money/ http://voices.suntimes.com/business-2/grid/cards-against-hum...
- masklinn 12y agoThese are for the money from holiday promos, not the regular income.