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If it wasn't a good deal, Twitter wouldn't be doing it. They were in the position of power and chose to trade it for something. Twitters growth hasn't been the
by CaveTech 12y ago
If it wasn't a good deal, Twitter wouldn't be doing it. They were in the position of power and chose to trade it for something.
Twitters growth hasn't been the greatest over the past little while, improving their discoverability and brand power is bound to help them in the future. And there's always the potential for promoted tweets to show up in Google searches, which in turn helps twitter sell more ads.
- sparkzilla 12y ago>If it wasn't a good deal, Twitter wouldn't be doing it. People make bad deals all the time. Surely the issue isn't that more people need to discover Twitter, but that they have to make more money from those who are already on it?
- slgeorge 12y agoBut since marketeers basically consider "reach" to be the most significant measure of utility the two points are necessarily in conflict. Bottom line could be that if you have more reach, your paid services are more valuable.