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I don't understand how this is a good deal for Twitter, Stackoverflow and any website that generates content and makes money using ads Google generates revenue

by ykumar6 12y ago

I don't understand how this is a good deal for Twitter, Stackoverflow and any website that generates content and makes money using ads Google generates revenue via ads, the same business you are in. And Google has a huge advantage. Embedding content into their search stream makes Google better, and stickier. If Twitter is giving away it's content to Google, it's probably not at the premium it could charge for ads on it's marketplace but at huge discount via an API This doesn't fair well for any website in this category. Google has found a way to compete with you for page views

jsonne 12y ago
I think this may be a play to make Twitter more valuable for SEO. Google is relying more and more on third party social. This may be an attempt to make marketers more excited about buying promoted posts etc.
CaveTech 12y ago
If it wasn't a good deal, Twitter wouldn't be doing it. They were in the position of power and chose to trade it for something. Twitters growth hasn't been the greatest over the past little while, improving their discoverability and brand power is bound to help them in the future. And there's always the potential for promoted tweets to show up in Google searches, which in turn helps twitter sell more ads.
- sparkzilla 12y ago
  >If it wasn't a good deal, Twitter wouldn't be doing it. People make bad deals all the time. Surely the issue isn't that more people need to discover Twitter, but that they have to make more money from those who are already on it?
  - slgeorge 12y ago
    But since marketeers basically consider "reach" to be the most significant measure of utility the two points are necessarily in conflict. Bottom line could be that if you have more reach, your paid services are more valuable.
hkmurakami 12y ago
This is most likely to fuel user growth (which has been slowing down). They can always renegotiate at some point down the line.
- jfoster 12y ago
  I think this is the answer. Longer term, it's probably not something that is in Twitter's interests, but it's not a bad thing to revisit whenever they need to expose Twitter to Google's firehose to grow their own userbase.
coralreef 12y ago
You know how you sometimes get recent and relevant news articles when searching? News sites love that. Free traffic.

by ykumar6 12y ago

jsonne 12y ago

I think this may be a play to make Twitter more valuable for SEO. Google is relying more and more on third party social. This may be an attempt to make marketers more excited about buying promoted posts etc.

CaveTech 12y ago

If it wasn't a good deal, Twitter wouldn't be doing it. They were in the position of power and chose to trade it for something. Twitters growth hasn't been the greatest over the past little while, improving their discoverability and brand power is bound to help them in the future. And there's always the potential for promoted tweets to show up in Google searches, which in turn helps twitter sell more ads.

sparkzilla 12y ago
>If it wasn't a good deal, Twitter wouldn't be doing it. People make bad deals all the time. Surely the issue isn't that more people need to discover Twitter, but that they have to make more money from those who are already on it?
- slgeorge 12y ago
  But since marketeers basically consider "reach" to be the most significant measure of utility the two points are necessarily in conflict. Bottom line could be that if you have more reach, your paid services are more valuable.

hkmurakami 12y ago

This is most likely to fuel user growth (which has been slowing down). They can always renegotiate at some point down the line.

jfoster 12y ago
I think this is the answer. Longer term, it's probably not something that is in Twitter's interests, but it's not a bad thing to revisit whenever they need to expose Twitter to Google's firehose to grow their own userbase.

coralreef 12y ago

You know how you sometimes get recent and relevant news articles when searching? News sites love that. Free traffic.