I've wondered to myself why they didn't buy DuckDuckGo and just integrate. I'm sure there are 1000 good reasons not to do it, but I did wonder it to myself. Esp

I've wondered to myself why they didn't buy DuckDuckGo and just integrate. I'm sure there are 1000 good reasons not to do it, but I did wonder it to myself. Especially since they seemed to put it in the spotlight with the iOS8/Yosemite release. Privacy is now a legitimate selling point and people would probably be willing to pay for services and tools that value that. But I guess there is no value in buying it so that would be why.