Rational decisions are the only way to win a war. Apple operates as though they do not have competitors, they only care about making the best possible devices

Rational decisions are the only way to win a war. Apple operates as though they do not have competitors, they only care about making the best possible devices they can, which is why they are so profitable. Chasing Google is the opposite of The Apple Way. Apple has a very hard time attracting and keeping the best people, just like Google, Facebook, and everyone else. By definition the best people are always going to be scarce. Not everyone can be above average, and only a few can be the best.