Amazon sells so many different things that it is difficult to find products within a particular niche. When you look for educational toys on Amazon you will no

Amazon sells so many different things that it is difficult to find products within a particular niche. When you look for educational toys on Amazon you will not presented with electronic kits (for example) because mostly that is not what a generic customer wants. Even if you go looking for a particular niche it can be very tricky. There are lots of sites that sell the same products Amazon do but target a particular niche. A brand like RadioShack could use the Amazon backend and only expose a particular type of product that fits within the traditional RadioShack ethos.