I noticed this the other day while cruising Target. They had a big PowerMat endcap display in the electronics dept. $99 for the powermat base, then $39.99 for

I noticed this the other day while cruising Target. They had a big PowerMat endcap display in the electronics dept. $99 for the powermat base, then $39.99 for the iPhone module. So, we're talking about a $140 charger for a device that starts at $99. The article mentions convenience, but I don't even see that. There is no distinguishable time savings and the only other convenience I can think of it using less outlets. Not to mention the additional bulk that is added to your iPhone. Sorry, but even with a price drop, I see this thing being relegated to the Sharper Image & Sky Mall catalogs.