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EBrandValue (YC W15) shows social media’s impact on your sales in real time
- sharkweek 12y agoCertainly an ambitious product as social for so many brands is "just something we're supposed to do." As someone who works in marketing for a complex SaaS product, one of the biggest questions I have for anyone claiming they can tie a dollar amount to to a specific channel (in this case social) is how they deal with a longer conversion path (ours on average right now is around 4-5 months). With everyone from the sales team to our PR to the web designers to the marketing automation folks all claiming they touched the customer journey at some point in a meaningful way, how does a product like this actually attribute credit correctly? All the attribution modeling in the world is so dependent on countless factors, really hard to drill this down, but if they're capable, then I can't wait to try their product.
- akcura 12y agoOne major problem in social is the right perspective to capture the consumer behavior. The other one is the clutter - filtering to find the relevant data is important. Our proprietory algorithm, well grounded in marketing science, does the former, while an advanced and meticulous filtering that comes with an advanced user interface and config panel the latter. I would love to show you the correlations we have with sales!