Right, because we all know there's just a huge void between "put it in in some kind of form, we'll get it out somehow" an "let's tweak the undocumented redo log

Right, because we all know there's just a huge void between "put it in in some kind of form, we'll get it out somehow" an "let's tweak the undocumented redo log retention policy to eke out the necessary performance for our massively joined manifested view that mostly consist of analytical functions". It's "basic" as in your data being your foundation, not in rudimentary. And to be fair, most of the things that aim to replace SQL tend to be about as complicated. TANSTAAFL.