Personally I find it insulting. 9.99 prices are designed to deceive, their sole purpose is to hook you, anchor your decision process on MEANINGLESS numbers. Whe

Personally I find it insulting. 9.99 prices are designed to deceive, their sole purpose is to hook you, anchor your decision process on MEANINGLESS numbers. When I see prices like that I know its a scammy place, and they designed it thinking Im a sucker. Sooner you learn to ignore them the better for you as a consumer. Metacognition will set you free.