> if all marketing statements are taken at face value But all marketing statements are rarely taken at face value. With self-service free trials, products can

> if all marketing statements are taken at face value But all marketing statements are rarely taken at face value. With self-service free trials, products can be compared and contrasted. One tool will work better for a given workflow than others. And it's a no-brainer to pay an additional e.g. $70/m to buy the best tool for the job.