I wouldn't be surprised if this is a ploy by Iceland's official tourism bureau. They're quite savvy and very in tune with popular culture. Check out one of the

I wouldn't be surprised if this is a ploy by Iceland's official tourism bureau. They're quite savvy and very in tune with popular culture. Check out one of their official videos: http://vimeo.com/12236680 http://vimeo.com/12236680. BTW, I've been to Iceland and it really is a cool place.