4 ms·

Although, in the UK some big chains moved away [0] from the .99 prices because everybody knows that it's just a marketing trick and having round numbers seems m

• ptaipale 12y ago
  I suppose the .99 psychological pricing works as good as ever (UK and elsewhere). A somewhat silly angle to this is that while most items are sold with prices in euros and cents, over here automobile fuels are sold with three digits after the euro in the price. I.e. a litre of petrol/gas is 1.399€, not 1.39€. The third nine is generally shown smaller in the price ads. With the volumes of trade being large and margins small, this makes a lot of difference to gas station chains. This is even more funny because elsewhere even the euro cent is too small. We don't use euro cent coins here; the rationale by government was to reduce the cost of handling small coins. Thus all shopping is rounded to the nearest 5 cents, and this also applies to credit/debit card payments.