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I understand that sales are greater with a price of $59.99 rather than $60. But how much greater? Can anyone point to an article that quantifies the effect?
by MarkMc 12y ago
I understand that sales are greater with a price of $59.99 rather than $60. But how much greater? Can anyone point to an article that quantifies the effect?
- Jackim 12y agoHere is an interesting study done on it. PDF warning. http://www.jem.org.tw/content/pdf/Vol.9No.2/06.pdf http://www.jem.org.tw/content/pdf/Vol.9No.2/06.pdf