I think most people do that, question is whether that also negates any subconscious perception modifiers (sorry, I don't know what else to call that). Like when

I think most people do that, question is whether that also negates any subconscious perception modifiers (sorry, I don't know what else to call that). Like when "feel good" commercials make you associate the product with good feelings unless you actively resist that. (Disclaimer: I hate this kind of advertising)