Hey, thanks for pointing that out. "The Search" does indeed provide provocative scenarios on this. I will quote directly from the book: "..Zeitgeist revealed to

Hey, thanks for pointing that out. "The Search" does indeed provide provocative scenarios on this. I will quote directly from the book: "..Zeitgeist revealed to me that Google had more than its finger on the pulse of our culture, it was directly jacked into the culture's nervous system. This was my first glimpse into what I came to call the Database of Intentions-a living power of immense power. My God, I thought, Google knows what our culture wants!...Could it not also start a research and marketing company capable of telling clients exactly what people are buying, looking to buy, or avoiding? How about starting an e-commerce firm that already knew what the buyer wanted? How about a travel business that knew where the customer wanted to go? The possibilities, it seemed, were endless".