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What really marketers miss is the difference between raw data and meaningful data. What is raw data? Number of visits Unique Visitors Country What's meaningf
by growthape 12y ago
What really marketers miss is the difference between raw data and meaningful data.
What is raw data?
Number of visits
Unique Visitors
Country
What's meaningful data?
Source/Medium
Time spent on
Intent of user
Visitor journey etc.
Turning meaningful data to scale a marketing strategy is more important than anything.
For an example, if a specific blog is sending you massive traffic and the visitors are converting into subscribers and buyers.
Then you should look out for a way to add more of similar blogs to double and triple your conversions.
- ynavot 12y agoIndeed. Good comment growthape!