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Why Most Marketers Fail at Web Analytics
- growthape 12y agoWhat really marketers miss is the difference between raw data and meaningful data. What is raw data? Number of visits Unique Visitors Country What's meaningful data? Source/Medium Time spent on Intent of user Visitor journey etc. Turning meaningful data to scale a marketing strategy is more important than anything. For an example, if a specific blog is sending you massive traffic and the visitors are converting into subscribers and buyers. Then you should look out for a way to add more of similar blogs to double and triple your conversions.
- ynavot 12y agoIndeed. Good comment growthape!