Google is the most visited site in the world because it offers a product that is significantly better than its competitors. Google is yet to display the aggres

Google is the most visited site in the world because it offers a product that is significantly better than its competitors. Google is yet to display the aggressive expand-at-all-costs philosophy of Uber. Despite all those privacy concerns, I still believe that many of the guys at Google believe that "Don't be Evil" mantra. It also helps that the guys who've been in charge so far - Page, Brin and Schmidt - are, at heart, nerds who just love technology. Page and Brin are mostly accidental businessmen - they were doing their PhDs, not trying to build the next Microsoft. Kalanick and the guys running Uber seem to be more about business than technology. Nothing wrong with that, of course. This gives them the killer 'profit at all costs' instinct OP describes. Plus, Google does about 10 things (maps, Android, search, Devices, Plus, video, cloud services, productivity software, Chrome, Chrome OS, autonomous cars, etc.). Uber does only one thing. That helps it to focus - a key ingredient of 'killer instinct'