3 ms·

I would posit that what you did wasn't just "dumb luck". You actually went through the customer experience and tried the product, and enjoyed both tremendously.

I would posit that what you did wasn't just "dumb luck". You actually went through the customer experience and tried the product, and enjoyed both tremendously. Through that process you actually understood more about the business than you're giving yourself credit for. If you read Peter Lynch's books on how retail investors should pick stocks, this is exactly what he recommends (ex: his wife loved l'eggs stockings, couldn't stop talking about them, and the stock performed tremendously). Now, I don't believe retail investors should be picking stocks at all, but if you are going to, then this isn't such a bad way to go about things. For instance, I think it beats picking stocks based on what you read in the financial news outlets any day of the week (which a lot of people do). Source: One Up on Wall Street

enraged_camel 12y ago
Not sure if I agree with your narrative. The first time I had a Chipotle burrito, it was stuffed so full that it exploded onto my lap as I was taking the first bite. I was thoroughly annoyed and didn't eat there for five years (until I discovered their burrito bowls, but it was too late to buy their stock by then!). So I agree with Patrick that he got lucky. :)
- hkmurakami 12y ago
  Maybe Patrick took enough sample data points! ;)
- delecti 12y ago
  One of the key "strategies" is that you leave it in the foil for structural support. It makes a pretty huge difference in the overall experience.
mikeash 12y ago
I agree to an extent, but the Chipotle experience and product are hardly unique (nor were they at that time), and I don't think the things that caused Chipotle to do so much better than the others are things you'd see as a customer. (Although he would have still done pretty well if he had gone to a Qdoba instead and decided to put the money into Jack in the Box stock as a result.)
philwelch 12y ago
This exact strategy would have backfired with Krispy Kreme, however.
- delecti 12y ago
  I'm not familiar with the history of Krispy Kreme. Can you elaborate? Last I heard, they had been doing pretty well throughout the early '00s.
  - bronson 12y ago
    It's not hard to become familiar... http://finance.yahoo.com/echarts?s=KKD+Interactive#%7B%22range%22%3A%22max%22%2C%22scale%22%3A%22linear%22%7D http://finance.yahoo.com/echarts?s=KKD+Interactive#%7B%22ran... I'm guessing you stopped looking around Feb 2004? :)

enraged_camel 12y ago

Not sure if I agree with your narrative. The first time I had a Chipotle burrito, it was stuffed so full that it exploded onto my lap as I was taking the first bite. I was thoroughly annoyed and didn't eat there for five years (until I discovered their burrito bowls, but it was too late to buy their stock by then!). So I agree with Patrick that he got lucky. :)

hkmurakami 12y ago
Maybe Patrick took enough sample data points! ;)
delecti 12y ago
One of the key "strategies" is that you leave it in the foil for structural support. It makes a pretty huge difference in the overall experience.

mikeash 12y ago

I agree to an extent, but the Chipotle experience and product are hardly unique (nor were they at that time), and I don't think the things that caused Chipotle to do so much better than the others are things you'd see as a customer. (Although he would have still done pretty well if he had gone to a Qdoba instead and decided to put the money into Jack in the Box stock as a result.)

philwelch 12y ago

This exact strategy would have backfired with Krispy Kreme, however.

delecti 12y ago
I'm not familiar with the history of Krispy Kreme. Can you elaborate? Last I heard, they had been doing pretty well throughout the early '00s.
- bronson 12y ago
  It's not hard to become familiar... http://finance.yahoo.com/echarts?s=KKD+Interactive#%7B%22range%22%3A%22max%22%2C%22scale%22%3A%22linear%22%7D http://finance.yahoo.com/echarts?s=KKD+Interactive#%7B%22ran... I'm guessing you stopped looking around Feb 2004? :)