This article confuses the term "startup" and "new business". By their definition a new hot dog stand, a new independent pharmacy, or a new plumbing business is

This article confuses the term "startup" and "new business". By their definition a new hot dog stand, a new independent pharmacy, or a new plumbing business is a startup. They are not. A startup is a business that can potentially have very rapid growth. I actually agree with some of the recommendations of the article but I can't take the authors seriously when their analysis throws everything into the same bucket.