I misread the headline; I actually think that all big companies should attempt to set up their own competitor (with a very small flat team, but resources, users

I misread the headline; I actually think that all big companies should attempt to set up their own competitor (with a very small flat team, but resources, users, internal datasets etc.). It would be a big investment but would cement monopoly positions and make it even harder for competitors to gain any sort of traction. A new search engine from Google written with different goals and views of how things should be done would be very interesting and probably gain a good portion of Bing and Yahoo! Users in the process. This applies to a lot of businesses of course. An Uber from Google could also be great too but their once clear idea of what they are is getting fragmented and that'll show in the implementation and UX of Google Cabs.