I think another reason people jumped all over it was vegetarianism - less fat (especially saturated) equates to eating less meat. Whether you are a vegetarian f

I think another reason people jumped all over it was vegetarianism - less fat (especially saturated) equates to eating less meat. Whether you are a vegetarian for environmental (raising meat requires much more resources) or for ethical (PETA) you would want to latch on to the low fat thing because it agreed with you.