It's probably not news, but doesn't really give any advice on how to focus. I've worked with many folks who think they are focusing on 'one thing', but that 'o

It's probably not news, but doesn't really give any advice on how to focus. I've worked with many folks who think they are focusing on 'one thing', but that 'one thing' happens to be ... "change the world" level focus. "Our target market is women" is just... impractical. Was working with a client trying to get a narrowed focus of that 'one thing' to latch on to, vs the "this tool will do ABCXYZ for all working people". We got to the point where, when imagining potential users, there were more people who were not a fit than who were a fit, and things picked up after there. Suddenly there was one problem that was being solved for one particular type of person in one industry, and it became easier to focus everything else around that.