4 ms·
That's the wrong example I'm afraid. Hoover is an example of a trademark which became generic because it wasn't enforced strongly enough. "Here" is already a de
by jahewson 12y ago
That's the wrong example I'm afraid. Hoover is an example of a trademark which became generic because it wasn't enforced strongly enough. "Here" is already a descriptive word and while Nokia can use it for branding a product/service they can't make any claim over it's descriptive use.