3 ms·

I think there is case law related to Hoover in the UK. http://en.wikipedia.org/wiki/Generic_trademark http://en.wikipedia.org/wiki/Generic_trademark I heard a

I think there is case law related to Hoover in the UK. http://en.wikipedia.org/wiki/Generic_trademark http://en.wikipedia.org/wiki/Generic_trademark I heard a while back that Google were worried that if people started using the word Google as a verb for websearches it would make trademark/copyright difficult.

jahewson 12y ago
That's the wrong example I'm afraid. Hoover is an example of a trademark which became generic because it wasn't enforced strongly enough. "Here" is already a descriptive word and while Nokia can use it for branding a product/service they can't make any claim over it's descriptive use.