You're asking me why people work at startups? It has cultural cache, a more relaxed/crass work environment, junior people can work on harder problems than they

You're asking me why people work at startups? It has cultural cache, a more relaxed/crass work environment, junior people can work on harder problems than they would otherwise, you wear "many hats", less large-company bs (though you trade that for small company bs,) and so on. There is an article on the front page about working for startups as a means of networking to eventually found your own, but that is a pyramid scheme.