Andrew Sullivan's exit really doesn't mean very much. Blogging is a lot of work and doesn't pay very well, so it's kind of a surprise he lasted this long. I k

Andrew Sullivan's exit really doesn't mean very much. Blogging is a lot of work and doesn't pay very well, so it's kind of a surprise he lasted this long. I know a whole lot of people who tried to write a blog, but it's such a grind they pretty much gave up after six months or so (on the outside). The time between posts gets longer and longer in some sort of asymptotic death spiral, and eventually they put up a short post that says, basically, "I quit". The problem is to keep people interested in your stuff the content has to change multiple times per day. You can't just write a single post every couple days when you feel like you have something important to say - most of your potential readers will drift away. The vast majority of people trying to make money gave up trying to produce that much content by themselves and joined some sort of group blog (or have "guest bloggers", like Kos). At that point it's less a blog and more of an online magazine. I'm thinking sites like Huffpo and Gawker. As a business/creative model, how are they different from the online presence of The Atlantic or National Review? Most of the people who still produce all the content on their blog are really just news aggregators. Provide a link, write a joke or a sentence indicating why it's important, and your done with that post.