Ah, I see. If the "buy button below the fold" and "sales letter format" works then ignore my first three feedback points. I based them on general design princip

Ah, I see. If the "buy button below the fold" and "sales letter format" works then ignore my first three feedback points. I based them on general design principles and A/B testing I've seen over the years but you're right, they don't work for all startups.