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FB Messenger used to be a part of Facebook. They broke it out into a separate app. According to the author, the mere act of breaking it out suddenly gains Faceb
by eridius 12y ago
FB Messenger used to be a part of Facebook. They broke it out into a separate app. According to the author, the mere act of breaking it out suddenly gains Facebook an extra 500 million active monthly users. How does that make any sense? Splitting one app into two doesn't make it worth any more, and double-counting the users seems completely pointless.
- graeme 12y agoThis doesn't address the statistics directly, but I send a lot more facebook messages now that messenger is separate. Means I can send a message without entering the timesink of the newsfeed. So the split may have produced new use.
- jasonmcalacanis 12y agoI make it clear a couple of times that there are duplicate users in those numbers. Additionally, I divide the total user count into FB's unique count, which gives you the number two. So, of the four Apps Facebook is giving numbers for... users on average are using two. Google has a dozen Apps in the store, and there is some overlap as well. This is the state of the art: one function per App. We'll see a LOT more of this over time. In fact, Google just made Docs into a couple of different Apps -- instead of just one with sheets, docs, presentations, etc.