Windows 8 was a failure in the enterprise desktop market. Loss aversion meant that corporations did not want to train their staff to use an unfamiliar UI, and t

Windows 8 was a failure in the enterprise desktop market. Loss aversion meant that corporations did not want to train their staff to use an unfamiliar UI, and the great majority of corporations either postponed upgrades or stayed with Windows 7. http://bgr.com/2014/02/04/windows-8-adoption-analysis/ http://bgr.com/2014/02/04/windows-8-adoption-analysis/ http://www.crn.com/news/applications-os/300073591/windows-8-adoption-hits-standstill.htm http://www.crn.com/news/applications-os/300073591/windows-8-... With Ballmer gone, Windows 10 can return to the familiar Windows 7 look and feel for enterprise desktop purchasers - so hopes Microsoft. When the iPad and iPhone first dominated their respective markets, Ubuntu was first to respond because Linux evolves faster than Microsoft. The Unity Desktop was the canary in the coal mine with respect to how desktop users would react at the software vendor's natural desire for UI convergence. Notably, Steve Jobs and Apple, maintained two UIs, one: MAC OS for the desktop and laptops, and two: iOS for touch/mobile. Apple routinely mocked Microsoft, and ignored Ubuntu as non-competitive. Desktop and Laptop, e.g. keyboard and mouse, multi-monitor, are better for content creation, such as writing software. Mobile - touch and voice and camera - are better for content consumption, messaging and always-with-you intelligent services, e.g. navigation. Tim Cook at Apple famously said Windows 8 was converging a ‘Toaster and a Refrigerator’. I really don't care about Windows as I am a Docker application developer, and routinely use Ubuntu Unity which I grown accustomed to. Good luck Microsoft on Windows 10.