4 ms·

Google does it because otherwise it would harm their business relationship with the NFL, not because of the DMCA.

• mynameisvlad 12y ago
  No, they do do it because of the DCMA. The only reason they are provided safe harbor is by taking down the content upon request. If they didn't, they could potentially be liable for what they host.
  • nitrogen 12y ago
    Google has a non-DMCA takedown process as well.
  • foobarqux 12y ago
    If the DMCA didn't exist they would still take it down.
    • thanksgiving 12y ago
      If copyright rules were more lax, I'd doubt they'd be willing to cede nearly as much ground to NBC Universal and the like with Content ID and Content Verification Program.
    • mynameisvlad 12y ago
      But only for the same reason, so that they wouldn't be sued for hosting copyrighted material. The DMCA simply gives an official way to not have liability. The problem of overzealous litigation would still be there without the DMCA, unless we tackle that, then content providers are going to be quick to take things down so as to not be liable for hosting the content in the first place. What I'm saying is that no, they won't do it to not harm their business relationship, they'll do it because otherwise, they'd be potentially sued for hosting copyrighted material without authorization.