So write more than two sentences? Tell the story. There's this idea around that people don't read text. What if it's just that most text sucks? Web designers e

So write more than two sentences? Tell the story. There's this idea around that people don't read text. What if it's just that most text sucks? Web designers end up writing web pages with text that isn't really designed to be read, so people don't read it, and then it get optimized away. The result is often really weird. It's this blank pastel page with some vague promises and a SIGN UP NOW button. Zombo.com all over again. I thought your Cap'n Proto page did a good job of this actually! It tells the story.