>But I watch the Superbowl and that's it. I just can't be bothered with anything else. That's totally fine! If the extent of your emotional commitment to footb

>But I watch the Superbowl and that's it. I just can't be bothered with anything else. That's totally fine! If the extent of your emotional commitment to football is "I watch the superbowl and that's it", that's still a passing interest in the sport and the sort of thing the article is encouraging. The attitude that the article is lamenting is the people who go out of their way to avoid being interested in football, the people who take pride in their lack of interest. The sorts of people who, next Monday, are going to be saying, "Oh, the superbowl was yesterday? I figured I'd just catch the commercials on youtube; that's the only interesting part anyways. I don't even know who was playing." That sort of disinterest is cultivated.