More convincing than the Model S.* At least for me: I have been playing around with buying a Tesla S for a while. Maybe from day one of them being available. B

More convincing than the Model S.* At least for me: I have been playing around with buying a Tesla S for a while. Maybe from day one of them being available. But then the feature set of the Model X got released. And I was disappointed. About Tesla and about me. Driving rentals in the luxury car segment for the last 3 years installed a pretty stubborn view of what features I think are worth their money. The Model X features were praised especially by my peer group (like hacker news readers) and indeed, a lot of those features are worth their money. The problem is, those features are pretty standard in those rentals I was driving. I got disappointed because I fell prey to the techie-bias, that completely ignores the fact that the Tesla S lacks features which are standard in cars half the price. Again, this car is starting at 70k $. Take a 3 Series BMW Sedan, customize it until it costs the same - besides the Model S's acceleration and low-to-no-noise there is absolutely nothing were the BMW is not superior or at least on pair. Which got me thinking about everything Tesla does get right: A Jobs-like persona as part of their marketing and a history of taking bold risks is creating a brand that enables them to take a midsize-quality car and sell it as a luxury one. * Realizing how biased I was towards reality made me remember how personal we deem the decision of buying which car. I think the fact, that a lot of the first comments made here tried to dismantle the i8 as a weak attack on the Model S just proves my point :-)