So basically it's saying that removing the names and addresses isn't sufficient to anonymize a data set. Didn't we already know that 10 years ago? Yes, but bus

So basically it's saying that removing the names and addresses isn't sufficient to anonymize a data set. Didn't we already know that 10 years ago? Yes, but businesses that trade in aggressive data tracking and/or analysis have been quite successful at downplaying the meaningfulness of their data in the common person's eyes. Anyone who doesn't understand working on the datasets has to rely on the press, and they've largely listened to the fox standing next to the henhouse. Why wouldn't they? He's got a nice suit and a mastery of language that makes nay-sayers look like conspiracy theorists.