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:( I used to work at Weblogs, Inc. and had done work for all three of these pubs. The worst part for me is that the original vision of Weblogs, Inc. is dead. T
by randall 12y ago
:(
I used to work at Weblogs, Inc. and had done work for all three of these pubs. The worst part for me is that the original vision of Weblogs, Inc. is dead. The vision was to have dozens of niche blogs covering topics people cared about. Sad.
- freehunter 12y agoWhen Weblogs Inc sold to AOL, TechCrunch said "Congratulations to all of the bloggers and employees of Weblogs, Inc." Who's to say it would have turned out any better if they had stayed independent, but Weblogs Inc was profitable in 2005 even without AOL.
- sjs382 12y agoNow with Kinja, Gawker is kinda fulfilling that vision...
- rhino369 12y agoWhat is the value add of combining niche blogs into one "network"? Maybe the ability to advertise for each other?
- petercooper 12y agoPartly. I run a network of email newsletters which was inspired by someone suggesting I build a "Weblogs Inc of email newsletters" and the domino effect of branching out into related topics your existing user base is interested in has proven a powerful one. Another win, which was also true at Weblogs Inc, is the ability to share technology and editorial talent. There are certainly major branding downsides to running 10, say, smaller publications versus 1 bigger one with 10x the traffic, but it's a workable model, if not a glamorous one.
- loganfrederick 12y agoI imagine that it's promoting each other and also centralize the non-editorial parts of running the network. Distributed content staff but centralized sales, technology and administration.
- slowernet 12y agoEconomies of scale in sales, tech and business operations. Knowledge sharing, eg. distribution and audience development techniques. Increased leverage with 3rd party vendors, search and social platforms, etc. Plus the usual benefits of scale (cashflow stability etc.)