Author of the post here. You can take some solace in the fact that some entrepreneurs never seem to learn this lesson, and fail repeatedly until they stumble i

Author of the post here. You can take some solace in the fact that some entrepreneurs never seem to learn this lesson, and fail repeatedly until they stumble into a success by chance. I touched on this in the article, but I think the VC industry can be blamed for some of this. If you start a company and raise a few million and hire a team and spend two years blowing through your cash before shutting down, it's easy to blame "execution" or hiring the wrong people, or whatever, rather than face up to the fact that you went down the wrong road from the beginning because you had a poor product/market fit. Success is a poor teacher.