2 ms·
Well MS lost mobile because quite frankly they didn't control the hardware, and for a time it seemed OK to simply provide software for them, but they couldn't p
by SG- 12y ago
Well MS lost mobile because quite frankly they didn't control the hardware, and for a time it seemed OK to simply provide software for them, but they couldn't push a specific idea out the door until it was too late. They were happy to provide an OS that did phone calls, text messages, emails and a few other small things.
They didn't quite see the big picture, it's not that they didn't see it coming (they were already in it), they just didn't think you could do so many things so well and that people would want to do it.
- Steko 12y agoGoogle didn't control the hardware either though so I think that's selling it short. MS lost because they weren't ruthless is copying iOS. Google won the licensed market because basically they dropped everything else they were doing in mobile (copying blackberry) and put it all behind copying iphone. Samsung did the same thing with their Galaxy line. These are the kind of moves 80's and 90's MS would do without blinking, they understood that "second place is a set of steak knives". But late 00's MS -- spoiled on decades of success and perhaps a bit cowed by EU antitrust -- couldn't pull the trigger.
- SG- 12y agoTrue, but they also didn't need to control the hardware because Apple created a template and Google created partnerships with specific requirements.
- CamperBob2 12y agoRemember that Apple didn't control the hardware, until one day they did. Nothing they did with the iPhone couldn't have been done by Microsoft... just not under Ballmer's Microsoft.