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Big question. If they setup a hedge fund and bought the data from the card issuer, and did the exact same thing. Would it be legal? Don't they use private sat
by adrr 12y ago
Big question. If they setup a hedge fund and bought the data from the card issuer, and did the exact same thing. Would it be legal? Don't they use private satellites to take pictures of mall parking lots and crop fields to estimate holiday sales and crop yields? Hows is this different. Its data that public doesn't have access to.
- thedufer 12y agoYou're describing a world in which said data is available on the market, which is already a drastically different world than the one we live in. I would be surprised if they can legally sell that data - surely credit cards come with a privacy clause?
- adrr 12y agoAll the banks sell their data. Its aggregated but thats all you need. You don't care if a specific person went to Chipotle, you're looking for trends. http://www.businessinsider.com/credit-cards-sell-purchase-data-to-advertisers-2013-4 http://www.businessinsider.com/credit-cards-sell-purchase-da...
- rwmurrayVT 12y agoI think this data is delayed. I don't care if there were 1.000.000 chipotle customers in Virginia two quarters ago.