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The anti-smoking advertisements aren't out there out of the goodness of Altria's cold, dead heart - even if they do result in more smoking. As part of the tobac
by mikeyouse 12y ago
The anti-smoking advertisements aren't out there out of the goodness of Altria's cold, dead heart - even if they do result in more smoking. As part of the tobacco settlement in the 1990s, the tobacco companies had to give billions of dollars to anti-smoking groups. The largest of which, the American Legacy Foundation (behind the 'Truth' ad campaign) has over a billion dollars in an endowment to run anti-smoking ads. Due in part to these ads, the teenage smoking rate is literally half of where it was before the settlement;
http://www.cdc.gov/media/releases/2014/p0612-YRBS.html http://www.cdc.gov/media/releases/2014/p0612-YRBS.html