MS Bing have a truly awful brand. Widely detested and associated with crashing computers. I agree it's difficult for one person to lure a community, just as it

MS Bing have a truly awful brand. Widely detested and associated with crashing computers. I agree it's difficult for one person to lure a community, just as it's difficult for any one person to win the lottery. But the probability that someone will win the lotto is very close to 1. I don't think twitter has a large amount of lockin yet.