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Ardent War Story 6: Listen more, talk less
- wglb 17y agoThese are very good, and I appreciate them being posted here. No-nonsense and well written. Gives insight useful to tech people how to reach customers and get the order.
- derefr 17y agoThe thought process he had at the time reminds me of the marketers responsible for New Coke. They knew people liked New Coke, and would drink it if you gave it to them, but they never asked the important question, of whether people would "depend on" New Coke—that is, buy it to the exclusion of Coke Classic.
- seanc 17y agoI liked listening to a marketing executive own up to serious mistakes that were a part of the companys failure. Seems like too often when startups go under business and engineering point fingers at each other and nobody learns anything.