> Or why couldn't a sociologist My wife's Ph.D. was in (mathematical -- statistical) sociology. Sociology is the study of groups of people. So, the role of s

> Or why couldn't a sociologist My wife's Ph.D. was in (mathematical -- statistical) sociology. Sociology is the study of groups of people. So, the role of sociology in the rise of the Internet now would be to apply some of their scientific methods to understanding, say, social computing, and the social network, yes, including the subject of that movie, Facebook. Also social are SnapChat, PInterest, the social graph, Fred Wilson's "large groups of engaged users", people and social cases of network effects, etc. Or, just what the heck makes a successful social application? Then how to apply that understanding to create more successful such applications? Likely there is something significantly social about the success of Apple -- just what is it? For UX, that would be closer to parts of psychology.