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Marketing insights from an infomercial consultant
- jeffcoat 17y agoI submitted this under the actual title of the article ("Almost Everything I've Learned about Direct Response Television") and it was [dead]ed immediately. I found the article pretty interesting, and thought it was worth re-posting with a less spammish-looking title.
- ankeshk 17y agoThank You for the link! Its pure gold all the way. And helpful even if you don't ever plan to run a Direct Response TV infomercial. You can glean a lot about human psychology from it. The best tip for me was: "American Telecast did something very unique with its continuity programs. They make every 5th kit free. The company tested this idea and found that it kept a majority of customers in the game for a longer period of time."
- anguslong 17y agoThanks mucho for this and taking the time to re-add. The "Offers" section gave me three ideas for an upcoming launch. Good stuff.
- jeffcoat 17y agoWelcome. It didn't occur to me just how bad the original looked (really, itreallyworks.tv?) until after it was killed. I thought about running the second submission through a tinyUrl sort of thing just to avoid (quite justified) Domain Name Prejudice.
- tomjen2 17y agoPretty interesting, but I hope no company here is ever forced to take his advice.
- dagw 17y agoA lot of that advice seems quite universal and useful no matter what your sales or advertising channel happens to be. I think a lot of companies here could learn a thing or two from that article.