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Ask HN: Amazon killed the “People who viewed X ultimately bought Y” feature?
Does anyone have any background on why the "People who viewed this item ultimately bought X" Amazon feature was disabled? I recall using this feature extensively to find a "better version" of a product from an OK one. I could imagine that some vendors would not like to have a potential sale "pulled away", but from a customer point of view, it was a valuable feature. Would love to hear when it was disabled (the Amazon customer support person I spoke to did not know), and if they have any plans to bring it back. Thanks.
- WaltPurvis 12y agoThey currently have two similar blocks — "Customers who viewed this also viewed" and "Customers who bought this also bought" — and I assume they learned through massive analysis that these two blocks lead to more sales than the "people who viewed X ultimately bought Y" block. Whether having "people who viewed X ultimately bought Y" is more useful to you is, probably, a matter of personal taste, although one could say that leading a customer to a product they feel like buying is a good proxy for "helpful" and in that case Amazon has obviously determined empirically that "people who viewed X ultimately bought Y" was not as helpful as what they've replaced it with.