I am surprised the author avoids the two obvious counter-arguments completely. One, jokes are generally very short. 5 words, 10 words. This is not comparable to

I am surprised the author avoids the two obvious counter-arguments completely. One, jokes are generally very short. 5 words, 10 words. This is not comparable to a song, or a book, or a movie. I'm not saying a lot of creative effort doesn't go into crafting of a joke, but its rare that a joke takes 4 months to create. That reduces the perceived value of a joke (time invested to create) to almost nothing. And lets be honest, most jokes are created in a few seconds. Second, Twitter intentionally limits the size of a tweet. So the nature of the medium adds an incentive to chop off the name of the author or be forced to remove words or abbreviate. This makes the joke less funny.