Seen this before - is it actually shipping now, hence the news? My ex officemate (university offices, paint wasn't an option) ordered a ton of magic whiteboard

Seen this before - is it actually shipping now, hence the news? My ex officemate (university offices, paint wasn't an option) ordered a ton of magic whiteboard sheets and got the same effect - very impressive. The only problem is knowing where the whiteboard stops. (He didn't.)