3 ms·
This is the basic idea of a branding campaign. Lexus buys ads on the web where their target demographic hangs out just so people get used to seeing the logo nex
by eli 12y ago
This is the basic idea of a branding campaign. Lexus buys ads on the web where their target demographic hangs out just so people get used to seeing the logo next to things they enjoy. They don't really expect anyone to click on the banner let alone click on the banner and immediately buy a car.
- saddington 12y agoI read a report once via a big university (I.e. Harvard, Stanford), that spend like this is to remind current customers of the value of their investment, NOT to get new ones...!